The people behind LINIEX

LINIEX was founded by Hong Kong Chinese Cherry (Wing Ki) in 2012 with 2 areas as main focus. Import service for Scandinavian toy chains and sales in Eastern Europe. Besides the European background, Cherry has a history in the Hong Kong toys field with a big experience within manufacturing, product development and international sales.

From January 1st 2015, Morten, who is Danish, joined the company to increase the ditribution possibilities and further develop own lines and licenses. Morten has 20 years experience in the toy business with retail, purchasing, licenses, B2B sales and executive management.

In March 2015 LINIEX ApS was founded.

The company granted even more experience when another dane joined LINIEX in 2016, Klaus Schmidt has 14 year experience from the toy business, working for a leading toy company in the Nordics. Klaus has a complete understanding of the process from product development, marketing, category management to retail.

The LINIEX team has indepth knowledge about the trade and regulations within the toys field. The experience from both sourcing and production combined with a big network in the European toy Business makes the foundation for a strong player in the market.